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Protect the Seller
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The Ten Questions every seller should ask their agent.

The free checklist to bring to every listing appointment.

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A letter from Kati

You deserve honest answers.

Dear Friend,

Selling your home is one of the biggest financial decisions you will ever make. You should never have to simply hope you chose the right agent.

I started Protect The Seller after years of watching good people get hurt by an industry that was not built to protect them. Anyone can get a license in a few weeks and start selling the most valuable thing a family owns, and no one is ever tested for honesty, transparency, or self-accountability.

So I put together the Ten Questions. Bring them to every agent you talk to, and ask each one. A great agent will welcome every question and answer it honestly and up front. If an agent gets vague or defensive, that tells you something too.

Then ask the one that matters most: will you put your name behind this? The best agents have joined the Protect The Seller Circle™ and signed a public promise to put the seller first. It is free, and it is not a logo they can buy. If your agent has never heard of it, invite them to sign.

This is your home, and your decision. Ask the questions. You deserve honest answers.

Kati Spaniak
Kati Spaniak Founder, Truth in Real Estate® · Creator of the Protect The Seller Circle™
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You're all set. Here are your Ten Questions.

Ask these of every agent you interview. A great agent will welcome every one and answer honestly.

  1. How much business do you actually do, this past year and over your career? Is real estate your full-time work?
  2. When are you available, how quickly will you respond, and what is your plan for me when you are out of town?
  3. What is your cancellation policy?
  4. How does your commission work: what do you charge, who pays the buyer's agent, and what if the buyer comes unrepresented?
  5. Do you do dual agency, and if so, what happens?
  6. What do you honestly think my home is worth, and what is the lowest a buyer might realistically pay, and the highest?
  7. What is included in your commission, and are there any other costs I will be responsible for?
  8. Who do you recommend for lenders, inspectors and contractors, and do you get anything for the referral?
  9. What are the next steps after I sign the contract?
  10. How will you actually market my home?
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